LRS Realty & Management was founded in 1988. At that time we specialized in the leasing,
management and sales
of single family homes and apartment complexes. Starting out in the Los Angeles market, LRS soon developed portfolio's in San Diego, Orange County, San Bernardino and Riverside counties, as well as Ventura and Kern counties.
Our footprint is spread through most of Southern California with 5 offices with renting and sales listings, and other income producing streams. Several of our clients own properties in different areas of
Southern California, and we are able to service their needs in each local market. We are perfectly positioned to help guide our owners\clients into the best market for their needs.
Our fundamental principle of success is based on local knowledge of the "real market" through our "bottom up marketing" with the "team approach" to all that we do. What is the "team approach"? We work together, sharing our abilities, teaching one another, making each individual stronger, with the willingness to step up to help for the success of our team. Success is not always about closing deals, but gaining knowledge and working with our clients so they are comfortable and feel secure that paramount to the relationship is the trust we create.
Most agents and property managers determine the value of residential property, both multifamily and single family, from going online, comparing like for like properties in comparative locations. LRS does this as well. The difference is we determine values based on a much wider basis. Further, we comprehensively cover the "micro market", street by street, property by property, making our determinations and value from the bottom up. Each property is unique, each property can achieve higher rent or a higher sales price, by distinguishing certain qualities from nearby other homes and apartment buildings. A few points to note:
1. An open floor plan creates value over the properties adjacent without that type of plan.
2. Certain high end light fixtures create value
3. Walking distance to parks, restaurants, etc can play an important part
4. Certain smells can create value
5. Configurations can increase your rent or sales price
6. Views can have an affect on value
Rents in multi-family units can be affected by decorations, or lack thereof, location of the apt or condo in the building, and the "property across the street", can increase or decrease your rents.
The reality of the "real market" can be determined only by visiting the properties, and knowing your competition. The bottom up style of marketing is boots on the ground looking for those small competitive advantages allowing us to increase your rents, along with your sales price. The knowledge and information found in the "real market", cannot be found in a computer, or marketing on social media or television. It is out there in the world, and you need to look for it.
