PRIVACY POLICY - LRS Realty & Management, Inc. - Effective Date: January 1, 2026
1. INTRODUCTION
LRS Realty & Management, Inc. ("LRS," "we," "our," or "us") is committed to protecting the privacy of property owners, tenants, rental applicants, and visitors to our website at www.lrspropertymanagement.com. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights under applicable law, including the California Consumer Privacy Act (CCPA). This Privacy Policy describes how we handle information.
2. INFORMATION WE COLLECT
We collect personal information while providing property management, leasing, maintenance, brokerage, and related services.
From Property Owners & Investors:
* Full name, mailing address, phone number, and email address
* Property address(es), ownership documents, and tax identification numbers
* Bank account and payment information for owner distributions
* Correspondence related to management agreements and property operations
From Tenants & Rental Applicants:
* Full name, current and prior addresses, phone number, and email address
* Social Security number, date of birth, and government-issued ID
* Employment history and income verification documents
* Credit history, background check, and eviction records (obtained through authorized consumer reporting agencies)
* Rent payment history and bank or card information for payment processing
* Maintenance requests and service-related communications
From Website Visitors:
* Contact form and quote request submissions (name, email, phone, message)
3. HOW WE USE YOUR INFORMATION
We use the information we collect to:
* Provide property management, leasing, maintenance, and brokerage services
* Screen rental applicants and execute lease agreements
* Process rent payments, owner distributions, and vendor invoices
* Respond to inquiries and service requests
* Communicate property updates, inspections, and maintenance schedules
* Generate owner financial reports, tax documents (including 1099s), and monthly statements
* Comply with federal, state, and local laws, including California Fair Housing regulations
* Improve our website experience and marketing communications
* Protect against fraud, security threats, and legal liability
4. HOW WE SHARE YOUR INFORMATION
LRS does not sell your personal information. We may share your information only in the following circumstances:
* Service Providers: We share data with third parties to the extent necessary to fulfill our services.
* Between Owners & Tenants: Relevant information is shared as necessary to fulfill our management services, such as lease terms, rent records, and maintenance history.
* Legal & Regulatory Requirements: We may disclose information when required by law, court order, or government authority, or when necessary to protect the rights, safety, or property of LRS, our clients, or others.
* Business Transfers: In the event of a merger, acquisition, or sale of company assets, personal information may be transferred as part of that transaction.
5. COOKIES & WEBSITE ANALYTICS
Our website may use cookies and analytics tools (such as Google Analytics) to understand how visitors use our site and to improve functionality. You may control cookie settings through your browser preferences. Disabling cookies may limit certain website features. We do not use cookies to build advertising profiles or track you across unaffiliated third-party websites.
6. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Sensitive data such as Social Security numbers and financial information is handled in accordance with industry-standard security practices.
No method of electronic transmission or storage is 100% secure. We encourage you to use strong passwords for your online portal accounts and to notify us immediately if you suspect any unauthorized access.
7. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this policy and to comply with applicable law. In accordance with California real estate and property management regulations, tenant files, lease records, and financial documents are typically retained for as long as required by law or necessary for business purposes.
8. CALIFORNIA PRIVACY RIGHTS (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act:
* Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for which it is used.
* Right to Delete: You may request that we delete personal information we have collected, subject to certain legal exceptions (e.g., information required to complete a transaction or comply with a legal obligation).
* Right to Correct: You may request correction of inaccurate personal information we hold about you.
* Right to Opt-Out: LRS does not sell personal information. Should that practice change, you will have the right to opt out.
* Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To submit a privacy rights request, please contact us using the information in Section 10 below. We will verify your identity and respond within 45 days as required by law.
9. THIRD-PARTY LINKS & PORTALS
Our website includes links to third-party platforms, including the AppFolio Owner Portal and Tenant Portal. These platforms operate under their own privacy policies, which we encourage you to review. LRS is not responsible for the privacy practices of any third-party service.
10. CONTACT US
For questions about this Privacy Policy, to exercise your California privacy rights, or to report a privacy concern, please contact us:
LRS Realty & Management, Inc.
DRE License #01820556
Phone: (818) 884-5155
Email: service@lrsrm.com
Website: www.lrspropertymanagement.com
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated policy will be posted on our website with a revised effective date. We encourage you to review this policy periodically.
This Privacy Policy was last updated in January 2026.
